Selected project breakdowns
Case Studies
Each project below sets out its business goals, the needs of its users, how the work was designed and built, and which parts each of us contributed. Outcomes are described only where they can be verified.
Redesign & migration
MC Uniform
Business goal: give the uniform store a clearer structure and a platform that is easier to maintain. The redesign reorganized how products and ordering information are presented across the site.
User needs: visitors need to find the right garment quickly, understand sizing and options, and move through purchase without friction. Design work focused on these paths before any visual decisions were made.
Design process: user journey mapping, information architecture, and interface layouts were reviewed with the client before the migration began.
Technical solutions: the site was migrated to WordPress with WooCommerce handling the catalog and checkout. Product data was restructured during migration, and the build was documented for handover.
Individual contributions: the UI/UX Designer led the journey mapping, layouts, and interface system. The WordPress Developer led the migration, WooCommerce configuration, and frontend build.
Shopify UX & operations
Confidential Luxury eCommerce
Business goal: refine the shopping experience and the day-to-day operations of a luxury eCommerce store. Client details are kept anonymous at the client's request.
User needs: shoppers expect a restrained, high-trust browsing experience where product detail, imagery, and checkout feel considered. Journeys were mapped to remove hesitation at key decision points.
Design process and contributions: the UI/UX Designer handled the UX review, journey design, and interface refinements. Operational workflow considerations were documented alongside the design work.
Booking System UX
Booking System
Business goal: make booking appointments simpler to understand and complete. The UX design focused on clear steps, availability visibility, and confirmation.
Individual contributions: the UI/UX Designer owned the booking flow, interface states, and screen documentation. Technical implementation details are summarized separately as design handoff notes.
WordPress plugin
AnyAPI
Business goal: connect WordPress sites to external APIs through a plugin that is straightforward to configure and maintain.
Technical solutions: the WordPress Developer built the plugin architecture, request handling, and settings screens, with documentation for integration work. Outcomes are described only where they can be verified.
Individual contributions: the WordPress Developer led all plugin development. The UI/UX Designer contributed the settings interface layout.
